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Study: BMW is the most valuable global car brand

BMW replaces the Japanese automaker Toyota as the world’s most valuable car brand. The annual ranking is conducted by Millward Brown as part of the BrandZ Top 100 Most Valuable Global Brands study.

Same report says Mercedes-Benz, Volkswagen and Audi have improved their brand value as well.

Peter Walshe, Millward Brown global brand director, said that BMW has been able to effectively communicate what sets it apart from other carmakers, while still delivering “a very decent product.”

“As one of the great brands in the world, BMW has been absolutely consistent in the long-term regarding what is meaningfully different about their brand, in highly competitive market places,” Walshe said.

Last time BMW was awarded the number 1 spot was in 2010, while Toyota held the top spot for three years between 2006 and 2009. The Japanese automaker came back once again in 2011 to take the reign.

The German automakers improved their position due to their increasing position in the Asian market, more specifically China. The Japanese automakers have been affected by earthquakes, tsunami and other disasters.

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Welcome to Midas Lake Forest.

Welcome to Midas Lake Forest.

Midas, your total car care provider, believes that auto care should be a hassle-free experience. For over 50 years, we have built trusted customer relationships based on Midas reliability and professional service.

Need brakes in Lake Forest? Rely on a leader in brakes and brake repair.

From the brake pedal to hydraulic brake fluid, brake master cylinder to power brake booster, drum brakes to disc brakes and electronic anti-lock brake sensors, technicians at your local Midas Lake Forest know every part of your brake system inside and out.
When you purchase brake pads and brake shoes at Midas Lake Forest, you also get the famous Midas lifetime guarantee* – once you purchase brake pads or brake shoes from us, you will never need to pay for replacements pads or shoes again, for as long as you own your car.
Remember, regular brake inspections should be part of your vehicle’s ongoing maintenance, helping to ensure its safety and reliability.  In fact, we follow your vehicle’s manufacturer’s recommendations, including brake inspections, but stop by Midas Lake Forest sooner if you experience any of the following:

• Low or spongy brake pedal
• Hard brake pedal
• Brake warning light that stays on
• Continuously squealing or grinding brakes

Any time you notice these symptoms (or any others), it’s a good idea to have your brakes checked. At Midas Lake Forest, if our inspection reveals they do require repair, we will explain exactly what’s required, what’s optional and provide you with a written estimate before any work is done.
* See your Midas shop manager in Lake Forest for limited guarantee details.
For new brakes or brake repair services, contact your Lake Forest Midas dealer today.

Midas Lake Forest

22752 Centre Drive Lake Forest, CA 92630

949-855-1218